Safer Roads Start With Me is a community‑driven initiative focused on increasing awareness and improving road safety throughout our region. Over the years, many residents and families have expressed concerns about unsafe driving behaviours, limited visibility of pedestrians between dusk and dawn, and speeding on residential roads – especially during times when children are walking to and from school.
Families in our community want to feel confident enjoying an afternoon walk, biking around the block, or letting their children play outside without the fear of being struck by:
- A vehicle traveling at an unsafe speed
- A distracted driver focused on a cell phone, radio, or other device
- Drivers who fail to make eye contact with pedestrians at crossings
- Pedestrians who do not make eye contact with drivers before stepping into the roadway
This campaign began when a group of Cowichan Valley residents, together with South Cowichan Community Safety staff and Directors, met with the Ministry of Transportation to explore practical ways to create safer roads, safer streets, and safer neighbourhoods.
We welcome your ideas on how to improve road safety in our community. If you are interested in contributing to this work, please reach out to learn more about volunteering with our road safety Pprograms.
Safety doesn’t happen by accident — it’s a shared responsibility, and we all play a part.
